1. Use Spiderable Code – HTML is best, but many others work.

2. Title Tags – Make them unique.

3. Description Tag – Use as summary of the page.

4. Image Tags – Use all 4 of the standards Height, Width, Alt & Source.

5. H Tags – Use headers for proper structure.

6. Semantic Mark-up – use bold and italics to highlight important information.

7. On Page Content – Write using the words searchers use.

8. Keyword Research – Use online tools to discover what people are searching for.

9. Site Architecture – Good internal linking will spread your link value efficiently.

10. Link Building – Generally, the more links the better. Link Building comes in many flavors.

11. Linkbaiting – Make content specifically to entice linking.

12. Submit to Directories – Many directories are still well used, but their link value is less now than it used to be.

13. Link Request – Talk to people who have a legitimate reason to be interest in your content.

14. Social Media Profiles – Many of them let you link to your site.

15. Use Forums – Participate in forums and many of them let you have a signature.

16. Make Comments on Blogs – Many link to commenter’s site.

17. Make a Blog of Your Own – This is a good way to make content on a regular basis.

18. Contribute Content to Social Media – Participating in user generated content sites will help you make more connections on the web.

19. Write Press Release – This isn’t as powerful as it once was, but it is still available.

20. Write Guest Blogs – Every blogger likes a day off and you get a chance to link.

21. Make a Widget – Be like Matt Inman, hide a bit of yourself all over the Internet.

22. Make a Credit – Lots of people accumulate links through credit links for their tools, images and design work.

23. Robot.txt – Tell the spiders where to go.

24. Site Maps – Tell the spiders where to go, in a different way, comes in 2 popular flavors XML and HTML